Cardon Carpet Mills Case Analysis

Cardon carpet Mills, Inc. Case analysis Xinyu Kang i. Executive Summary In early July 2000, the first step of establishing own distri merelyion centers or wholesale operation was elevated in Cardon carpeting Mills, Inc. Thus, Suzanne Goldman, the picky assistant to the president of Cardon rug Mills, Inc. was given a childbed to prepare a situation paper for the president. The lodges policy is to finance programs from internecine funds except for corking expansion. In late family 2000, just as Goldman was about o draft her fix paper for Robert Meadows, she received some stresses from their long-time co-operated wholesalers who exist a mickle exodus from Cardon rug Mills one time the first company warehouse operation was opened. ii. The Industry U.S. consumers and businesses fleet about $50 gazillion annually for floorcoverings. The largest category of floorcovering is carpet and carpetings, followed by resilient coverings (vinyl), hard wood, ceramic tile, and laminates. Cardon Carpet Mills, Inc. is in the Carpet and carpeting industry. The U.S. carpet and rug industry recorded gross tax revenue of $11.69 billion at shapers prices in 1999. Carpet and rug retail gross revenue were estimated to be $17.9 billion.

Industry gross gross revenue are divided amidst contract, or commercial, sales for institutions and businesses and residential sales for plate replacing carpets. The carpet and rug industry was lack of marketing. A number was an erratic upward trend in dollar sales over the past decade but marginal advantageousness for the industry as a whole. The comparison of costs on cons! umer advertising| Industry| costs| Carpet and rugs industry| 2.1% of sales| household furniture| 4.2% of sales| household appliances| 2.5% of sales| By 1999, it was estimated that 10 companies in the industry produced 91% of carpet and rug sales in the United States. The sales distribution in the residential segment was even more(prenominal) skewed. The U.S. sales attracter is Shaw...If you want to get a profuse essay, order it on our website: OrderCustomPaper.com

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