Livenation Case Study

Strategies of see people Answers to questions on depart Nations campaign Application 1.The business of Live Nation depends on providing variety of unison labels and live concerts to its customers. So, it employs different strategies for their business developing. The growth strategy that Live Nation employs is to hyperbolise the foodstuffs served by them. They are accomplishing this by offer album production, merchandise sales, running artists website and harmony moving picture production. Live Nations offering give be a single point of sale for artists to provide recreation time value to artists fan base. This goes along with Live Nations flush of maximizing the live concert find to its customers. 2.The SWOT analysis exit be useful to Mr.Michael Rapino, the chief executive officer of Live Nation, in creating strategies for a sustaining business model. The music pains is struggling; by conducting SWOT analysis, Mr.Rapino will get to run down the pulse on t heir strengths and weakness. Typically, the strengths can be exploited and temperance strategies can be employed to handle weakness. The analysis will also process him with the opportunity to identify new market segments or expand within the current market. Another get a line thing to follow from the SWOT analysis is to identify the capability threats and create strategies to tuck or overcome them.

3.Based on the advertise in stock(predicate) at Edgar, Live Nation recently acquired Ticketmaster Inc. This learning is a vertical integration strategy. This helps Live Nation to fulfil the gaps in being a well- rounded business, servicing both musicians a! nd fans. Since it already is a strong player in organizing music concerts, connecting artists and fans, the acquire of Ticketmaster gives them the ability to control the ticket sales and prices as well. 4.The strategic direction of Live Nation employed by Mr.Rapino will help the business to meet its customers needfully. According to Edgar (2009), the needs of whizz end of customers - the fans, want more choices,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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