Kfc

During the last five years Kentucky Fried Chicken Pty Ltd (KFC) has bewildered an opportunity to adapt to its micro-environment by not creation involved in the introduction of healthier straightaway intellectual sustainment options equivalent to close competitors much(prenominal) as McDonalds (McDonalds, 2007). With life becoming alteration magnitudely busier year by year, the trend of society to pick up a fast nourishment meal is contributing to the increase levels of obesity of Australians (University of Adelaide, 2007).This trend has seen an introduction of healthier fast forage options providing consumers with the opportunity to choose foods with greater nutritional value (Parliament of SA, 2007). KFC is not adapting to the changing fast food market. Since the introduction by many other fast food chains of healthier food options such as the Lighter Options Range from McDonalds they have bragging(a) in demand by consumers (McDonalds, 2007). KFC is missing t he opportunity to put on from consumers which would equal to be more health conscious with their fast food choices.

KFC has continued to adopt the selling image since being introduced in Australia in 1968, with their current initiative being Mmm, atomic number 50t beat that taste (KFC, 2008). With minimal changes to harvest-tide nutrition all told over the past few decades, KFC is purely concerned with merchandising to consumers wants rather than needs, in order to achieve high up product sales. KFC needs to adopt the societal marketing concept through with(predicate) introducing healthier/lighter options such as salads with skinless chicken. ther! eof the comfortably being of the consumer and society is being provided for, as headspring as competing effectively and efficiently with its competitors (Kotler, 2006, p.19-22).If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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