Doorguard: Trying to Make a Dent in the Market

[pic] AMERICAN DEGREE TRANSFER PROGRAM MKT 210: PRINCIPLES OF MARKETING item-by-item Assignment: JUNE 2012 SESSION charge : YAP Chai Sing ID : I11007779 reader : Cheah Sin Chye Due Date : June 8, 2012 (before 5pm) tutorial 3 DoorGuard: difficult to Make a Dent in the Market Steven Harris had still if purchased the railcar of his dreams - a shiny red Mustang convertible - and wanted to be sure that it remained dent free. He was particularly stir about the dents the side display boards of his car would inevitably beat in the parking lot oat the University of South Carolina where he was a student. Steven entrap himself thinking more and more about the riddle of preventing side-panel damage. He had al routes been a tinkerer, and he had fairly easy certain mechanical instincts. Steven remembered one of his professors discussing the success of AutoShades, the cardboard panels apply butt auto windshields to keep cars cool. Beca wont the panels could be printed on, companies could usance the crossway as a sales-promotion as welll. Steven believed that if he could design a whatsis to entertain car doors that also served an advertising function, he too could be successful.

THE PRODUCT Steven thought about developing a panel, perhaps do of rubber that would attach to the outside of the car door. The panel would sport to be thin, light weight, impact resistant, waterproof, and adapted of being rolling up for easy storage. It would also entertain to accept concealing printing for advertising purposes. After some(pren ominal) false starts, put the right materia! l for the job - suds Panel called Mini-Cell200 (M200), which was make by a local company. Having worked his way through the cover-material issue, Steven began experimenting with methods for attaching the panel to a car. He knew that ease of use would be lively to his products success, as it had been to AutoShades. Steven finally decided to use magnets, which could be slowly attached to the foam,...If you want to get a full essay, methodicalness it on our website: OrderCustomPaper.com

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