MIS group assignment- Mydin Essay

1.0 Introduction1.1 Background of MydinIn the year 1918 marks the year Mydin was found by sensation Mr. Gulam Husen Jamal who was the get under stars skin of Mr. Mydin. Mr. Gulam was managing his fail until ward world 11 which saw the end of Mr. Gulams shop in Penang which was burnt down by fire incidents and leave them with nothing. In 1957 Mydin out of a watertight determination and his ability to detain in life pushed forward and with the help of his immediate son in the year 1979 and 1989 respectively continue the trade his father started and his first shop selling toys and popular merchandise with his own sweat he act the trade of wholesaling, the business skyrocketed to different branches in the land of Malaysian. Today Mydin is straight off one of the largest discount sellers in the whole Malaysians with over 17 Mydin supermarket and wholesalers emporiums centers located across the field and also among the competing supermarket with Tesco, Carrefour and others. 1.2 Mydin plentyMydin is the world manoeuvering distributor of war equivalent Halal goods and service.1.3 MissionThe care of Mydin is to target the overall leading in the topical anesthetic wholesale and retail supermarket by his constant provision of service to his guests, provision of best priceless for notes and assortment of goods and services through Excellency. Also they aim to advertise more(prenominal) Malaysians to open different outlet with their own proven mastery formula. 1.4 ProductMydin has so many outputs such as Softline for apparel, together with theatre furnishing and muslimin. They also specialize in hardline (do-it yourself), household, electronics including all stationary and general merchandise, all types of gifts and Deco, sports, toys and games. Fresh ready to eat and fresh produce of amount of money and poultry equally, all kinds of vege and fruits, chilled and frozen Grocery different kinds of food and wellness including beauty material.1.5 Mydin objectivesThe go oning are the objectives of Mydin CompanyTo provide its products at the remune array time and at the right price to the right customer date ensuring excellent service. Secondly, achieve marketing speed, and overall power of operations. And supply compass management, from the suppliers to the logistics and warehouse, to Mydins ground staff and to the management team, Thirdly to achieve efficiency and productivity which are significant factors for timely and accurate decision making. fourthly With so many strong competitors in the local retail outlets, one shtupnot afford to be tardy to differentiate itself, Mydin aim at redefining the appraise it adds to its customers Lastly to maintain it brand name which signifies convenience, quality and value for money through it looks into Information and Communications Technology (ICT) to achieve these goals. 1.6 Organizational of Mydin twist2.0 External and Internal Analysis2.1 SWOT AnalysisBased on the studies of Go rener A., Toker K., and Ulucay K., they mentioned that with SWOT analysis the regulated arrangement technique for estimating the internal and impertinent environment of the business as well as analyze twain environments in order to achieve systematic approach and support for decisions. capabilityLow price schemaMydin is famous designed for getting local and overseas goods with the reasonable pricing supplying into Malaysia. Why pay more? grease ones palms at wholesale price and this is one of the advertisement guideword of Mydin as well as Mydin had already set their pricing strategy in a low price strategy to compete with the vivacious competitors (Danny Y., 2011).Governments supportAccording to the Prime Minister Najib Tun Razak, he mentioned that the government will inject RM386 million to make sure that the prices of demand goods and products in Sabah and Sarawak are sold at lower prices through the opening night of 57 KR1M stores (Shukry A, 2012).Customer LoyaltyThe low pricing strategies not that attract the new customers, but it helps also the Mydin to build a strong customer loyalty for their hypermarket, as their slogan, Why pay more? Buy at wholesale priceWeaknessesLess Space and the Layout of ShopThe throttle space of Mydin causes a decline in numbers of customers. These customers will step not comfortable enough while shop with a derriere where too crowded.Customer ServicesIt is a provision of service to customers earlier and after purchases and it is significantly important for goods and services business, like Mydin. The weak customer services of Mydin could not satisfy the customers and it will ruin the reputation of Mydin and lead the leasers flee to competitors like TESCO and GIANT.OpportunitiesOnline MarketIn this era of internet applied science widespread, the users of the internet are increasing very rapidly. So if Mydin can follow this trend and caught these opportunities to research online market successfully, Mydin will d efinitely obtain a benefit from this online market.International ExpansionIt is well known that their vision from Mydin for this absolutely term to become the worlds top supplier of competitive Halal products. Therefore, the Muslim countries, like Indonesia are the great market for the Mydin to explore as it has a large number of populations.ThreatsIntense CompetitionIn Malaysia hypermarket industry, there are variety choices for customers such as Mydin, Tesco, Giant, Carrefour, and Econsave. It goes without saying that it is an terrible competition for the industry and it will lead the Mydin lose market component part when the competitors offer a rectify promotion or privilege.Substitute productThe customers could satisfy their require or wants in mini mart, mart shop, rigid market, or convenience store instead of the Mydin.2.2 PESTEL AnalysisBased on the PESTEL structure it delivers a complete list of external effects on the potential achievement to every single strategy or both could lead to failure. It is where standpoints for the factors from Political, Economic, Social, Technological, Environmental as well as Legal (Ivory, 2005). In this research is where based on observation on Mydin, this analysis can actually help to avoid the unwanted outcomes to their future plans like expands of the branches in overseas countries with the situations and regulations that need further consideration.Politic highlights to the role of governments involved, as Mydin is deciding for expanding their branches in Indonesia, therefore the management team involved required to brace more research on the government restriction with the trading and how the protective covering control of the rustic is.Economic factors are refers to the macro- sparing factors in the foreign country such as the exchange rates, the inflation rate and differential economic growth rates around the world (Ukessays, nd). These are important factors as will directly influence to Mydin Profit wh ere involves of cost of gain or loss with the exchange rates. As rising inflation rates blotto rising prices for goods and services, the CEO needs to know the forecast of inflation rate because consumers would tighten their spending as goods become more expensive. Besides, it also nitty-gritty retailers direct to bear ahigher expenditure.Social influences the handicraft patterns of the country and behaviors of the consumers. The employment patterns simply mean that the numbers working hours, working days, employment benefits and other factors where Mydin need to have better study before steady down the locations to expand their branches (Slideshare, 2012). Besides, having updated and accurate information about consumers buying patterns and behavior helps to have a clear direction of where the future consumption trends are mind to in order to know how to satisfy customers needs and desire. On food taste or packaging that will bring effects on the sales volume.The factor of tech nology referring to improvements in both internet retailing and trading (Ivory, 2005). There is a study that to the grocery business implemented to the advance technology is able to benefit Mydin to reduce expenditures but improve on efficiency. It is in strengthening their customer service, up(a) operations and retain pace with the competitors. Therefore, this is where the early twenty-first century operators in the industry.Environmental it is more concerned to eco-friendly viewpoints with main concern to the green retail stores, like the occurrence of pollution and local waste issues (Slideshare, 2012). It can be one of the come with strategy for advertising their product with go green issue or recyclable of products which will benefit their local surroundings.Legal holds political restrictions or modifications, it is where the well-being and security legislation with the Mydins mergers and acquisitions (Antonio, 2010). This aspect plays the important role especially with fo od and beverage products that are illegal for consumers to consume due to the religion issue. Therefore, it helps the CEO to understand well about the company marketing plan and thus can make a better decision.It is important for Mydin to understand and survey of how these factors are fluctuating currently and changes in future. Therefore, it is required ofthe management to generate of solutions that would be likely to bring benefits or failure to the organizations. For instance, Mydin is to be expected to implement of advance technology changing. Therefore, commonly generates of PESTEL analysis but it is actually without the offering of the forecast to the changing in the environment.