The relation between globalisation and the hospitality industry Essay

The relation between globalisation and the hospitality industry - Essay Example This has ensured that business activities are carried out without the limitation of boundaries between nations since numerous currencies are utilised while people travel across the world while coping up with varied political and social systems that are present in different societies. Hospitality, on the other hand, is a service based industry that integrates hotel, tourism, tour and airline industries. Unlike products where the impression attracts potential clients the hospitality industry is based on the service or experience that clients get after experiencing service the level of satisfaction is the one that will influence whether to come for the same service or not. Globalisation and tourism have integrated to a large extent especially in the 21st century as a need for business firms to venture into international markets has increased (Go and Pine, 2005). Globalisation is all about integrating the economic aspects of an industry. For instance, in the hospitality industry it has experienced massive changes that are aimed at positioning the industry to cater for the global market rather than the local or regional markets, which most establishments are meant for. The hospitality industry is fundamentally dependent on tourism be it domestic or international; thus, the players in the hospitality industry are competing with each other to market their countries as the best holiday destination whereby they can experience cutting edge hospitality that is offered by their firms. This has led to hotels partnering with airlines and local tour companies to provide all-inclusive packages for their clients to experience all services under a single package; thus, making it more lucrative and attractive for the clients to be enticed by the deals. That notwithstanding, branding of hotels and lodges has been a significant trend over the years, it is evident that some brands have an international