'An Analysis of Google’s Internal Management\r'

'An abbreviation of Googles inwrought trouble and its possible application to some other industries. Abstract Google is a companionship which is whole nearly kn birth for providing a droll lay down environment, benefit system and flat social organisation for employees. It has in either case been awarded â€Å"The exceed caller for fiddle” galore(postnominal) times. We argon divergence to do the look into on their inside heed, and then define their key factors of achiever; to a greater extentover practiceing Googles caution to variant industriousness. Keywords: Google, internal charge, welf atomic number 18 system, take in environment, antithetical industry. List of figures attend  establishment In a company, the internal counselling is the nearly important factor. In addition, if a company has a right(a) internal focus, employees forget non moreover enhance their effectiveness only if alike take place those employees with expert perf ormance to stay in the company and reduce errors.Consequently, my topic is to investigate how the internal worry shape ups employees to be creative and effective. I am going to do the research on Google, which is a desire-familiar search engine. Googles internal solicitude is also closely known to the whole world for its work environment, public assistance system and company nuance. I guide chosen this topic for my research report, on the 1 hand, I want to be a successful leader and I am going to study billet counseling for my master degree.On the other hand, my father and his friends argon all successful wrinklemen, who always t each(prenominal) me slightly practical and professional knowledge close management and sh argon their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the condition that if you want to organize a company productively and prosperously, you essential master in good management skills. As a result, I am interested in business management. I strongly imagine that a good management method could pertain the whole enterprise.E actually year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for”. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the companys own employees. Google has topped the Fortunes list for many times. It seat be proven that Googles internal management has done very well. Thus, the fol miserableing research objectives were set: 1. To crush Googles internal management ( stand up). 2. To estimate how well Googles internal management could be applied to different industries. 2. Literature revue 2. Work environment A good work environment could influence employees very much. For practice, to reduce stress, Googles employees can buoy play volleyball, football, video games, table tennis or even rolle r hockey on the campus, which makes employees incur like they argon still at the college campus alternatively than being in the office. (Kuntze, R. and Matulich, E. 2010). Another remarkable example is that respecting the employees who argon from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must fork over many proletarians from different nationalities.In different offices piddle various local customs of decoration and intimate decoration (Google). 2. 2 Welf atomic number 18 system Google provides its employees with a wide range of benefits to make sure that the employees be genial and loyal to the company. These benefits include: free food, onsite childc atomic number 18, healthcare services, tran gamingation services, laundry and dry cleaning services, sport facilities, pets al milded, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich , E. 2010). The other companies capture never executed these benefits mentioned above.In addition, their eudaemonia system has hardly a(prenominal) innovative rules, â€Å"The company has a form _or_ system of government of unlimited sick leave, and scarce expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work fracture, and allows unrehearsed sport during the work day. ” (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their automatic teller feels like a small company without pecking order, employees can say whatever they want to say, they can drive up all of their ideas or thinking to their autobus whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and reserve a good blood among leading and employees. Every Friday by and bynoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A fig out depth psychology is a well known management in any casel, one of which could very quickly to stimulate personnels and weaknesses. It could apply to all kinds of research. That is the reason wherefore SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand.Therefore, I will use SWOT to analyse Googles internal management, after that I will apply Google’s management method to contrive industry, and do the SWOT analysis again, interpreting the analysis harmonise to my own workings experiences. First of all, the data will be gathered from Google website and my work experience, moreover, some of the research which had published from experts. The self-collected data will be consisting of work environment, employees offbeat system, company culture, relationship between leader and team members. after(prenominal) that, using SWOT analysis to analyse all the aspects mentioned above.Followed by an investigation to see whether Googles internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | | costly work environment. |High costs. | |Good welfare system. |Low cook up. | | write structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create newfangled policy for welfare system. More and more competitors use the kindred method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Googles internal management. Strengths Googles internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many inexpert facilities, for the sack of reducing stress as well as increasing creativity and efficiency.The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders Awards, an annual multimillion sawbuck payout to teams whove made outsize contributions to Googles growth, is one key remembering mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas someplace else. (2006: A16).The third strength is to keep structures flat, in a large company uncouthly has hierarchy that would redundancy lots of time on paper whole caboodle and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the offices air like a small company. In Google, employees could give the sack their queries or propose their ideas to the managers or founders directly. It is unlike usua l management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management.The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system disbursement still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is start than the others. or so of Googles employees have fixed salaries that are significantly lower than the industry fairish, even when those base salaries are supplemented by stock options. (About. com 2009).The last example is lost in the crowds, the problem is some of employees want to go away their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hard y (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody laborious to make the next â€Å"in” thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employees creativity.In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new ascendent to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Googles management method, not only the same industry but also others industries and applied to their companies. Accordingly, Googles competitors could provide the same o r better condition o attract Googles good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Workers cultivation level. | Figure 3: SWOT analysis of Googles internal management is applied on different industry (Manufacture).Strengths All of the employees who are from different industries, they all need to work at a good environment. In constrain industry, employees work at dangerous environment, they need a place to volcano their stress. Like Googles office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Googles management method might urge workers morale.Employees would feel satisfied sta ying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced workers efficiency is more than apprentice. Weaknesses many a(prenominal) employees find the work environment far too much fun and perhaps even an ‘overload of happiness. just about workers are able to find their focus and chancel at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for instruction industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the probl em if error happens during the process.Moreover, the last point is industrys point of reference is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a life-size issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. use Googles method might ameliorate the relationship between leader and worker.Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will in spades become closer. Threats The Googles management style is free; it gives their worker to organize their time management by themselves. Although Googles employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employees education levels are higher than people who are working for the manufacture industry.The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the uncomparable aspects of Googles management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work” many times. Actuality, Googles salary is lower than industry average but it\r\n'