Essay --

Introduction As my utility group has chosen Royal Dutch slash Public Limited Company, which is one of the worlds sestet major owned anele and gas public organizations, for discussing its win-win scheme and integrated social responsibility (CSR) strategy, an online indorse, CEO2, pass on take part in this key out in order to build the best win-win strategy for the chosen guild such as reducing carbon dioxide emission while fosterage the long term profitability. The biggest ch eitherenge in this industry is meeting consumer lead with acceptable ecological impacts and producing electricity at competitive prices. Moreover, event oil spill in 2011 has listed as the worst spill in the joined Kingdom waters in the past decade. (Harvey, 2011) and caused stakeholders suspected its CSR strategy. Therefore, this report will analyze the win-win strategy by using the game result and contend the social clubs CSR issues in relation to its CSR strategy.CEO2 Game & Win-Win strategyThe C EO2 games outcome is based on two rounds, we selected the best triad options based on the options provided in round one. Firstly, install new off-shore baksheesh farms with decreasing 20 portion CO2 emission, which adding up to 20 percent generation capacity and off-shore wind farms is better than the traditional on-shore wind farms collectable to more space available, higher wind speed and lesser complaints by the neighbors such as noise issue. Secondly, Cooperate with a grid performer which uses to equip every private and industry customer with a shiny meter. For example, smart meters would help consumers better manage their energy use and issue their energy bill. Thirdly, retrofit existing plants which allowed improving efficiency at all existing power plants by on average 4 perce... ... risk.(ADN news, 2011) However, Shell only informed the public that the organization had taken the incident naughtily with indicating regret and care, but non its emergency measure.Concl usion In conclusion, Shells CSR strategy is lack of equilibrium between environmental and frugal performances which led to lose the trust of the public, therefore, Shells CSR needs to improve. For example, media and NGOs as watch dog and integrators to rebuild the trust with the public to ensure the company activities are environmentally, socially responsible and economically.Moreover, the organization could also increase its investiture in technologies such as using cameras to control the oil transfer of training process in order to ensure the incident will not happen again. Overall, the company may add a win-win strategy to its CSR strategy to improve its current CSR performance.